We don’t have a financial knowledge problem.
We’re drowning in resources.

Free government portals. Budgeting apps. TikToks and YouTubes for every money question under the sun.
And yet—people are still stymied, stressed, and saddled with debt, regret, and self-doubt.

Not just because there’s too much information, but because:

    • Many assume they already know enough. (Dunning–Kruger Effect)
    • Others tell themselves they’ll “figure it out later.” (Present Bias)
    • And most get lost in the noise, scrolling through tips without ever applying them. (Information Overload Bias)

That’s the real problem.
Knowledge is everywhere.But financial identity—the story you tell yourself about money—is missing.

Skills matter. Knowledge matters.
But without a strong, conscious financial identity, nothing sticks.

That’s why we’re not building another financial literacy tool.
We’re building the world’s first financial identity app.

Because knowledge without identity slips away.
But financial identity? That rewires you for life.